Ahmedabad: Max New York Life (MNYL) is mulling to introduce its hub and spokes model in Gujarat, Maharashtra and Haryana to increase its penetration in the rural market. The model will be introduced in three states as the insurance company eyes 78 per cent of the untapped rural market of Gujarat and two other states in the forthcoming years. The hub and spokes model of distribution is successfully running in Punjab where it was introduced first. MNYL claims to be the first insurance company in India to have launched the hub and spokes model of distribution in Punjab.
The model has helped the company penetrate rural market in the state further. It is the first of its kind model for rural marketing of insurance products, MNYL has opened 31 offices in Punjab including eight hubs in Bhatinda, Patiala, Phagwara, Gurdaspur, Moga, Sangrur, Hoshiarpur and Nawashahar. Under the scheme the company also joins hand with 22 co-operative banks across India. In the survey, India Financial Protection Survey conducted by MNYL and National Council of Applied Economic Research (NCAER) across India, There is a huge opportunity sin rural Gujarat to create financial security among households.
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