ICICI Pru AMC Adjudged Trusted Brand In Investment

In a glittering award ceremony held on May 4, 2007, ICICI Prudential AMC received the prestigious Trusted Brands ‘Gold Award’ in the Investment Fund Company Category for the year 2006 from Reader’s Digest, the world’s largest selling monthly magazine. Past Performance is no guarantee of future results. The Gold Trusted Brand award goes to brands that score well above their competitors. Reader's Digest assigned its awards based on 7,000 consumer responses to questionnaires and telephone interviews from across Asia. Respondents were asked to assign a score for each brand for the six core qualities: trustworthiness, credibility of image, quality, value, how well each brand understands consumers' needs, and its ability to innovate.