Massive Campaign Planned By JM MF For Its Contra Fund

JM Financial Mutual Fund has planned an aggressive mass communication campaign for its new fund offer - the JM Contra Fund. The campaign will have a special thrust on television, which will be aired on mass national channels, regional, niche and news channels starting 25 July2007. Outdoor and print are the other media that JM mutual fund plans to use for the campaign. To that effect industry sources reveal that JM plans spends of around Rs 90 million towards the promotion of JM Contra Fund, almost three times the amount it spent during its Small and Midcap NFO a few months ago.