Max New York Life Insurance has forged an alliance with Indian Oil Corporation to spruce up the sale of its insurance products in rural areas. Max New York Life, as per the agreement, can sell its insurance products through the 2,000 Kisan Seva Kendras. IOC has used the Kisan Seva Kendras to sell fuel, lubricants, insecticides, fertilisers, financial services and FMCG products to the rural markets. Max New York Life will start by setting up offices at 100 such Kisan Seva Kendras across Punjab, Haryana, Gujarat and western Uttar Pradesh. Eventually, this model will be extended to other Kisan Sewa Kandras also across the country.
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