Edelweiss MF Ties Up With Bank Of Rajasthan - Dec 12, 2008

Edelweiss Asset Management Company entered into a distribution tie-up with Bank of Rajasthan (BOR) for distribution of its products and services. Under the agreement, Bank of Rajasthan intends to distribute Edelweiss MFs products through approximately 100 out of its 463 branches in India. The tie-up will help to strengthen its distribution network and increasing its penetration across India.

Announcing the tie-up, Rujan Panjwani, Director, Edelweiss Asset Management, said “The tie up opens a new relationship for us with Bank of Rajasthan I am confident that BOR's wide network and strong relationships with its customers will definitely help in the distribution of our mutual fund products. We are also aggressively working on increasing our product basket and have filed 6 products with Securities and Exchange Board of India (SEBI), which we will launch post all regulatory approvals. These products are mainly equity and equity derivative products some of which are quite innovative and unique.

We intend to leverage on the traditional strength of the Edelweiss Group by offering investors a slew of innovative equity products and services. P K Agrawal, Deputy General Manager, Bank of Rajasthan, talked, “ We believe that this tie-up with Edelweiss Mutual Fund will enable us to provide our bank customers with innovative products and solutions and further help them in better fulfilling their investment objectives.