Tuesday, June 16, 2009

Birla Sun Life Mutual Fund Launches Internet Based SIP - June 16, 2009

Birla Sun Life mutual fund has launched internet based SIP (systematic investment plan) or iSIP, a unique and convenient mode of transaction facility that will enable investors to start their SIP investments online. iSIP will provide multitude of benefits to investors-being faster, more convenient and providing paper less management of SIPs.

Investors investing through financial planners can quickly and conveniently act upon the advice of their advisors.

Investors can make purchases, renew their SIP and also have the option to cancel it online. The service is currently available through Citi, ING and Axis banks. Going forward more banks would be added by the fund house.

Birla Sun Life MF has effectively leveraged technology platforms through its "Anytime Anywhere" initiative to provide its customers enhanced service experience.

“There has been increased interest among investors to invest through the Systematic Investment route.

We have witnessed a 250% jump in the total number of SIPs registered with Birla Sun Life MF in the previous financial year.

This year, we want to reach out to even more SIP investors”, Anil Kumar, CEO, Birla Sun Life MF said.

“We now offer our investors the facility to track their investments through internet based Online Portfolio Management services, through Interactive Voice Response system on toll free number and through Mobile Investment Manager.

All these services are secure, user friendly and more importantly available 24X 7. The endeavor is to provide full range of convenient service solutions to our investors.”

No comments: