Dhanalakshmi Bank Forges Alliance With Birla Sunlifebank - July 8, 2008

Kochi: Birla SunLife Asset Management Ltd, the investment managers for Birla SunLife Mutal Fund (BSLMF), has formed alliance its with Kerala-based Dhanalakshmi Bank under which the customers of the bank would now be offered mutual fund investment products. This tie-up will enhance BSLMF's reach in the category of mutual fund investors across the country, especially in South India.

Max New York Rolls Out New Health Schemes

Kochi: Max New York Life Insurance has come out with its series of Lifeline Health Insurance plans in the Kerala market, which includes long term insurance coverage for hospitalisation, surgeries and critical illness. The Lifeline series constitutes Medicash Plans, Wellness Plan and the Safety Net. Majority of the people is depending on personal sources to meet the health care requirements.

Max New York Sets Up Office In Kochi

Kochi: Max New York Life Insurance has expanded its footprint in South India and beefed up its operations in Kerala by opening its first general office in Kochi Feb 27. With this, the company has set up a countrywide network of 233 offices across 155 cities in India. Max New York Life Insurance wants people to see insurance as a financial protection and wealth creation instrument and not just a tax-saving tool. Since the launch of our operations, its focus has always been on giving risk protection and long-term wealth creation solutions to our customers.

The company said in a statement that Kerala is an important market and that it will be opening six other offices over the next few days at Kottayam, Thrissur, Kannur, Kozhikode, Thiruvananthapuram and Kollam. The company has till date sold over 2.1 million policies and recorded a sum assured of over Rs 62,000 crore. It has positioned itself on the quality platform. The company has developed a strong corporate governance model based on defined core values of caring, knowledge, excellence and honesty.